We started with an idea: “imagine you could make video content interactive by adding metadata in an automated way, allowing to recognize characters, products and brands?”
We brought together a strong team and partnered with great minds: a content producer and broadcaster, an advertising agency, a university, a digital research center, and a group of super coders and designers.
Two angels and a government agency believed in us.
We were ready to make a difference.
“Imagine you could make video content interactive by adding metadata in an automated way, allowing to recognize characters, products and brands?”
We have architected a solution that is 13 times faster and 8 times cheaper than known alternatives. We trust we can scale it to reach profitability levels close to software.
We have developed our own application, Spott. We tested it in Belgium, a country renown for being a great user adoption testing environment. We made a cooking show, a local series, and an international series interactive.
Consumers, brands and broadcasters just loved it. It was only a test and people were not asked to actually shop. Still, 13% of them bought something via the app… even jewelry worn by the presenter of a cooking show!
Then we thought: hold on, there is more we can offer through our technology!
That’s when we created Apptvate, a series of value propositions across the media industry where everyone is a winner. Third parties can even leverage part of our technology to develop their own solutions.
CEO of BBDO Belgium
Head of TV & Future Media at European Broadcasting Union
GM Business Development at Clearcast UK
Bus. Dev. Executive of Nexmo, Israel
Innovation Manager at Orange
Managing Director at Morgan Stanley
Prev. Senior VP, Chief Technology and Innovation Officer of Coca Cola
Success! Please check your email to confirm your subscription!
Whoops! Something went wrong, please check your input.